Why we do what we do?

We are often asked why we do what we do? What does fashion have to do with freedom? Here is a snapshot of our vision.

Our Vision

We have a road ahead of us full of opportunities, challenges, and adventure. Along this road is freedom. Freedom for us to act, think, and speak differently. Freedom for our partners in Thailand and freedom for those inspired along the journey. 

Business can be a tool to change lives, it is one of most effective and sustainable forms of philanthropy. We believe business can transform individuals through inspiring dignified employment opportunities and through the creation of new social ventures. Yes we are a business that designs, sources, and produces designer fashion accessories, but the “real” thing we are selling is Freedom.

The future is full of possibilities for social entrepreneurship, we hope to inspire a generation of individuals who realize that how they choose to use their purchasing power is making a difference and an impact in the lives of others.

We believe there is nothing more powerful than a slave being set free. Whether this is a “sex slave in Bangkok” or a person on the street corner “enslaved to addiction” or the neighbor down the street “enslaved to depression.” Freedom transforms the broken and gives hope to the hopeless.